Zoe Marshall
EMMA LEWISHAM
TAHI NZ & TAHI HEALTH DENIZEN MAGAZINE
JENNY ANDERSON INTERIORS STUDIO RED WELLNESS EXHIBIT A DÉESSE PRO
EMMA LEWISHAM
Circularity Campaign
Emma Lewisham set a new benchmark as the world’s first carbon-positive, 100% circular-designed beauty brand. As part of this milestone campaign, the brand publicly unveiled its circular beauty roadmap and refillable packaging IP, alongside a high-profile endorsement from Jane Goodall.
Within this launch, I shaped and executed the brand’s creative direction on social media. I established how the campaign translated across Emma Lewisham’s social ecosystem, ensuring a cohesive narrative and elevated visual identity across all platforms. This included repurposing campaign and brand assets into platform-specific content, balancing consistency with performance
I also led the management and integration of brand ambassador and influencer outputs, alongside retailer and partner content, ensuring all external assets were strategically repurposed and aligned with the campaign’s creative vision. In addition, I supported PR efforts through strategic outreach and collaboration coordination, helping to amplify the campaign’s reach and cultural impact.
New Product Development
EMMA LEWISHAM
I played a key role in delivering the successful launch of two highly anticipated products: the Emma Lewisham Skin Reset Eye Crème and the Illuminating Body Oil.
As part of the marketing team, I led the social media strategy and content, while managing the rollout of campaign assets across the broader marketing calendar to ensure a cohesive and impactful launch.
Alongside this, I oversaw the distribution of product seeding to our Friends of the Brand, ensuring a seamless and timely delivery experience ahead of launch. I also managed product distribution to top-tier influencers and brand ambassadors, ensuring timely delivery and aligned storytelling ahead of launch.
Post-launch, I directed the curation and repurposing of influencer, ambassador, retailer, and partner content across owned channels, maintaining a consistent creative direction while optimising for performance and engagement.
Biodiversity Website
TAHI NZ
TAHI launched a new website dedicated to showcasing its science-led approach to ecosystem restoration. This digital platoform translated complex environmental data into an immersive and accessible brand experience. The site brings TAHI’s biodiversity story to life, showcasing the regeneration of forests, the revival of wetlands, and the return of native wildlife in a way that is both educational and emotionally engaging.
Working closely with the Marketing Director, I helped bring this platform to life within an accelerated two-month timeline. Collaborating across a multidisciplinary team of developers, designers, animators, and scientists.
I was responsible for creative strategy, project management, and copy development, where I supported the translation of complex, highly technical content into clear, digestible, and creatively inspiring briefs. This helped enable the wider team to transform dense research and analytics into a cohesive visual and narrative experience that felt both strategic and engaging for a consumer audience.
TAHI Honey embarked on a transformative journey, evolving into a premium brand, guided by design and sustainability. The creative vision was to elevate TAHI honey into a modern, sophisticated brand, esteemed alongside other luxury goods.
The rebranding initiative began with an extensive brand photoshoot, followed by the creation of a suite of new brand assets. This refreshed content was applied across digital platforms, including a cutting-edge website and integrated marketing campaigns.
I supported the Marketing Director in managing and coordinating all new brand content and assets, and assisted in executing the rollout of campaign materials across multiple channels. By ensuring each asset aligned with the refreshed visual identity and brand voice.
TAHI HEALTH
The Rebrand
of TAHI Honey
TAHI Honey:
Raw, Rare, Regenerative.
During my time at Denizen Magazine, I contributed to the production of four seasonal issues (March, May, August, and November), as well as a special design-focused edition, Modern Living. The luxury magazine delivers immersive content spanning across gastronomy, wellbeing, travel, culture, art, design, and fashion.
In my role, I helped manage advertisement contracts and client relationships for each issue, ensuring all brand features met contractual requirements. I also played a creative role in shaping how brands were presented within the magazine, developing engaging editorial concepts that aligned with the client’s objectives while resonating with our readers.
Luxury Lifestyle Magazine
DENIZEN
While working with Jenny Anderson Interiors, I collaborated on a range of residential projects, contributing both creatively and operationally. I supported the development of digital marketing and e-commerce strategies, managing campaigns, maintaining a strong social media presence, and overseeing website maintenance and management to enhance the company’s online visibility.
Alongside this, I played an active role in project coordination, developing detailed presentations, timelines, and working closely with suppliers to ensure smooth execution. I also applied my creative eye to the design process, assisting Jenny Anderson in selecting furniture, lighting, art, fabrics, and textiles for clients.
Project Manager & Marketing Director
JENNY ANDERSON INTERIORS
Studio Red Wellness is a luxury yoga studio and holistic wellness space, complemented by its own curated tea range.
During my time contracting with the brand, I directed and photographed content to reinvent their social media presence.. I developed creative concepts that strengthened the brand’s identity, bringing a cohesive and engaging visual direction across all platforms.
I planned and executed photoshoots, producing high-quality imagery that captured the essence of both the studio’s yoga practice and its tea offerings. Combining strategic thinking with a strong creative eye, I produced content that resonated with the brand’s audience while enhancing its visual storytelling and overall digital presence.
Content Creation & Digital Marketing
STUDIO RED WELLNESS
I developed and executed a lifestyle photography shoot for Exhibit A, creating a series of playful and visually striking imagery that reflected the brand’s distinctive identity.
Using a curated mix of props and styling, I built a narrative around the rituals and culture of gin, while highlighting the uniqueness of the bottles themselves. The shoot embraced a sense of experimentation and fun, resulting in bold, engaging content that captured the brand’s creative spirit.
Photography & Art Direction
EXHIBIT A
During my time at Déesse PRO, I played a key role in the brand’s rebranding, transitioning its identity from a dark, masculine, and bold aesthetic to one that was warmer, more neutral, and calming. I led the integration of this new brand direction across all organic social platforms, as well as across email marketing, blog content, paid media, and the website, ensuring a cohesive and consistent brand experience.
I was responsible for managing and executing integrated marketing campaigns, spanning across email, social media, paid media, and blog content.
Additionally, I developed and launched the Skin and Wellness Series, a content initiative designed to educate consumers on the connection between LED therapy, skin health, and overall wellness. This series was delivered through a coordinated mix of social posts, email campaigns, and blog articles, and was further extended to our partners for adaptation and use across their respective markets.
Digital Marketing
DÉESSE PRO
